01Context
A clothing brand needs more than clothes.
The brief
Alvarez started as an apparel concept without a defined identity. The challenge was figuring out where it belonged in a crowded fashion market, what would make it distinct, and how that identity could translate into an online store.
02Solution
- 01Brand A$45Brand B$120alvarez$78Brand C$210
Finding a place in the market
Studied competing apparel brands, pricing, product positioning, and the visual language shaping their identities.
- 02ALVAREZalvarez
Two directions, two personalities
Explored contrasting identities: a darker, streetwear-inspired aesthetic and a cleaner, more contemporary retail direction.
- 03
Designing the shopping experience
Planned a Shopify storefront around product discovery, clear navigation, and a cohesive brand experience.
- 04
Bringing the brand onto the product
Developed apparel mockups to explore color, graphics, placement, and how each identity translated onto physical garments.
03Role
Led brand research, creative direction, and ecommerce planning, from competitor analysis and visual exploration to product mockups and Shopify storefront structure.
04Outcome
From an idea to two distinct brand identities.
Developed two visual directions, apparel concepts, and a proposed Shopify storefront structure, establishing a tangible foundation for Alvarez’s next stage of development.
05Gallery
Two directions and the references behind them