01Context
Sustainability shouldn’t feel overwhelming.
Grove turns receipts into clear impact and small challenges.
Everyday purchases have an environmental impact, but understanding that impact, and knowing what to do about it, can feel difficult. Grove is a mobile app concept that turns shopping receipts into understandable environmental insights and small, achievable challenges.
02Solution
Small actions. Something to show for them.
01Scan
Snap the receipt.
02Understand
Impact you can picture.
03Grow
Small challenges, real seeds.
04See it
Your grove fills up.
03Key design decisions
Making the invisible feel tangible.
01Receipts as the entry point
Start with something people already have. Line the receipt up, and Grove reads the rest.
02Challenges over guilt
One approachable swap, accept or not now, instead of a wall of statistics.
03Seeds as progress
Each swap becomes a seed that visibly fills up, so change has something to show for it.
04Role
I owned Grove end to end: the product concept, UX and UI, visual design and the Figma prototype.
05Final concept
A little less waste. A little more growth.
Grove set out to make sustainability feel approachable and rewarding: one receipt, one small swap, one seed at a time.